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Just by looking at the titles given by 'the mail on sunday' and the shelter advertisment, a lot can be told. "Is he keeping the tourists away." This title from 'the mail on sunday' almost instantly puts negative views on the person named 'he'. This title is very effective in the way that 'he' is used instead of 'she' or 'they'. 'He' is used because men are a stronger then women and so people feel more uncomfortable when 'he' is used. The title is also effective in the way that it gives the basic backround of the subject. By giving a small bit of information the reader wants to read on and find out all the facts. "The five faces of homelessness." The title from the shelter advertisment is clever in many ways. The title is cleverly linked to the pictures at the bottom of the page which are pictures of five homeless peoples...

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