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SS3.27 Psychology of Education & Health Lecturer: Carla Willig Why are health psychologists interested in human sexual behaviour and how have they attempted to study it? In order to thoroughly answer the question posed various factors need to be scrutinized. Firstly the main reasons for health psychologists' interest in human sexual behaviour shall be explored and secondly the main methods used will be described. The foremost techniques shall be argued to be sex surveys, laboratory studies, studies of social cognitions, sexual experience within close relationships, and the study of sexual meanings. These five contemporary approaches are behavioural, physiological, cognitive, relationship and meaning orientated respectively and an example of each shall be presented. All these features will be evaluated in detail before summarising the main points and offering a conclusion as to which direction future research into human sexual behaviour should take. From a health psychologists viewpoint it is unproblematic to see why they choose...

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