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Masters of Business Administration (MBA) Full-time Techniques In strategic Consultancy 2001-2002 session Professor: Dr Geoff Coyle In light of reduced uptake of the triple MMR vaccination, how do we increase protection levels to WHO recommended levels (95%) and protect the revenues of XYZ Pharmaceuticals Submitted by: Julie O'Brien Reviewed problem with: Andrew Garnett Lawrence Rosedale Contents Part A 3 Viable Firm Matrices 3 Purpose 3 Nature 3 Potential Uses 3 Part B 4 Introduction 4 Influence Diagram 4 TOWS Analysis 5 TOWS Potential Action Plan 6 Viable Strategy Matrix 7 Congruence Analysis 8 Resource Analysis 8 Force Field Analysis 10 Recomendations 11 Part C 12 Limitations and Benefits of the technique 12 Figures Figure 1 Viable Firm Matrix 3 Figure 2 Influence Diagram 5 Figure 3 TOWS analysis 6 Figure 4 Action Set from TOWS analysis 6 Figure 5 Assumptions Made To Create Action Plan 7 Figure 6 Action Plan Groups 7 Figure 7 Viable Strategy Matrix 8 Figure 8 Congruence Analysis 9 Figure 9 Resource Analysis 9 Figure 10 Force Field Analysis - Protection Levels 10 Figure 11 Force Field Analysis - Market Share 11 Part A Viable Firm Matrices Purpose The Viable Firm Matrix aids the identification of realistic ways forward for a complex problem. It does this by asking for the key factors involved in the problem to be identified....

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