A) Give an explanation of why people yield to minority influence.
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Psychology A) Give an explanation of why people yield to minority influence. Social Cryptoamnesia. Which is a tendency, over time, to forget the source of a particular , thus making it less likely that conversation will be impeded by the association between deviant minority and a particular attitude or belief. There is a pint in any group where, after some members have started to agree with the minority, the minority then turns in to the majority. B) Describe the aims, procedures, prediction, results, conclusions and criticisms of two studies of obedience to authority. Milgram electric shock experiment 1963 Aim Stanley Milgram was from a Jewish background he was interested in how easily ordinary people could be influenced into committing atrocities for example, Germans in WWII. The aim of Milgrams study was to investigate whether ordinary people will obey a legitimate authority even when required to injure another person, i.e. obedience to unjust authority. Procedures Milgram...

