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"Policymakers and managers are increasingly looking to marketing to offer guidance on suitable approaches for rationing public services". To what extent does the demarketing concept provide such a framework.
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"Policymakers and managers are increasingly looking to marketing to offer guidance on suitable approaches for rationing public services". To what extent does the demarketing concept provide such a framework - and what lessons can be drawn from its implementation I practise? Student number: 0325917 Class Tutor: Kate Mclaughlin Date due: 12/12/03 Over the last few decades, there has been an increase in media and communications, allowing marketing to become a much more useful tool in the influencing of public behaviour and opinion. Marketing in now seen to be a hugely important device in engaging people, directing how they live, what they buy and what they see as necessities to the way they live. Recently the concept of...
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