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Nestlé Annual Report and Pet Food Information Findings. To help with my project I decided to find some secondary information. You can find secondary information from such places as the internet, television, books and annual reports. For this piece of secondary data I sent off for the Nestlé annual report for 2000/2001 and found the following information: Pet Care Pet owners are increasingly aware of the impact of nutrition on the health and well-being of their pets. Nestlé's strategy of applying human nutrition know-how to pet food creates strong competitiveness in this environment. The rapid expansion of dog foods with chicory (a natural source of inulin for improved digestive health) across markets and product formats was the most significant example of this strategy at work, and was complemented by new ranges with proven benefits to dental health and skin and coat condition. Sales in Europe improved in 2000. The digestion and dry dog...

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