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HEALTH PROMOTION PROJECT by Emma Grant What is health promotion? In brief, health promotion is usually either a government initiative or commercial idea to make people aware and responsible for their own health. This can be approached by many methods such as providing information about health risks and hazards, by getting people to participate in learning techniques or organising individuals to act collectively in order to change their physical and social environments. These can be achieved through such methods as leaflets, posters, magazines, newspapers, the internet, keep fit and slimming classes and campaigns such as 'Cycle to work campaign' or 'Campaigns against phone masts'. Most promotion material is geared towards particular target groups such as teenagers, middle aged men, children, OAPs and pregnant women. The target group that I will be looking at for this project is pregnant women. My main reasons for choosing this group is because I have 3 children...

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