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Introduction The health need identified within my placement area is the poor uptake of the Measles, Mumps and Rubella (MMR) vaccine. Despite the availability of a safe and effective vaccine, Measles, Mumps and Rubella remain a threat of death and serious neurological complications among young children (WHO 2005a). The MMR vaccine is safe, effective and inexpensive, making vaccination against these three potentially devastating infections one of the most cost effective public health interventions available (WHO 2005b). According to Twelvetrees (2002) a health profile is a tool which can be compiled and utilised by community workers. By gathering information about the needs of a locality this information can then be used to provide the basis for an analysis of possible courses of action. During recent years there has been huge adverse media coverage concerning the safety of the triple vaccine, with claims that it may cause Crohn's Disease and Autism. Adverse publicity can...

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