Challenges: Discuss how your national policies relate to principles of health promotion and critically review the opportunities your country has, in your opinion, to deal with the urgent health problems.

... Challenges: Discuss how your national policies relate to principles of health promotion and critically review the opportunities your country has, in your opinion, to deal with the urgent health problems. In the United Kingdom today, many health promotion units have been incorporated into Health Improvement Directorates, within Primary Care Trusts. These are in the main led by Directors of Public Health. In some cases, this has created a tension, particularly where health promotion specialists perceive public health as having a medical agenda which is far removed from community action. Health promotion work is increasingly project based and receives short-term funding which is often conditional on demonstrating partnership working and requires rigorous monitoring and evaluation. There is an opportunity to integrate the work of health promotion and public health specialists in to the core work of the Primary Care Trusts. However, as history has shown, this depends to a great extent on

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