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Discuss some of the ways in which technologically mediated communication has helped to constitute the distinctive character of modern social life.
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| Words: 5201
| Submitted: Sun May 04 2008
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Discuss some of the ways in which technologically mediated communication has helped to constitute the distinctive character of modern social life. The media unquestionably contributes to the experience of modern social living. It is an agency which cannot be void from human existence as it plays a significant role in our development and contemporary day to day living. This produces two potential areas for exploration; the media world and the social world and looking at the various ways in which the two worlds meet, overlap and influence each other in the characterizing of modern social life. Media theorists however have the tendency to view the social world from a cause/effect angle, explaining the social world in terms of the influence that the media has upon it. It is perhaps commonplace to find in media studies literature various accounts and descriptions of encoding/decoding strategies founded by Hall (1973), uses and gratifications approaches...
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