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Acculturation
Member rating: No Rating | Words: 1997 | Submitted: Sat Feb 23 2008
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Acculturation is defined as the change to the individual as a consequence of first hand contact with people from other cultural background (Redfield et al, 1936). Hofstede's four bi-polar dimensions of 'Individualism-Collectivism, Power Distance, Uncertainty Avoidance and Masculinity' (Hofstede, 1981) will be used to explain the acculturation issues that Jenny and her team will face with the people in China. Individualism refers to the strength of the ties people have to others within the community (Hofstede, 1981). A 'high individualism score' company acknowledges accomplishments, encourages debate and expression of own ideas but do not ask for too much personal information. In Singapore, Jenny's company emphasise on individualism by adopting a flat hierarchy structure, empowering employees to make decisions. However, the people in China scores low on individualism. In the more collectivist culture in China, the people tend toward group-focused behaviours such as collective initiative that reinforce close interdependent relationships...
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