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"With increasing Globalisation, Organisational culture will be more important than National cultures." Discuss
Member rating: No Rating | Words: | Submitted: Fri Jan 28 2005
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"With increasing Globalisation, Organisational culture will be more important than National cultures." In this fast dynamic business world it is important that organisations expand not only locally but globally as well. Globalization is the expansion of a national company, its products and its service to nations other than their home base. Companies such as MacDonald's, Nestles and Hong Kong and Shanghai Bank (HSBC) are examples of globalize companies. When a company becomes a multinational there is usually a conflict between its organisational culture and the national culture of the country it expands to. Organisational culture can be defined as "Symbols, language, ideologies, rituals, and myths" (Pettegrew, 1979), or it can be said that it is "a product; is historical; is based upon symbols; and is an abstraction from behaviour and the products of behaviour" (Jongeward, 1979) or the famous definition by Edgar Schein "a pattern of basic assumptions- invented, discovered,...
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