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Corporate Culture: Telling the CEO the Baby is Ugly Do You Really Know Your Organization's Culture? Understanding and assessing your organization's culture can mean the difference between success and failure in today's fast changing business environment. On the other hand, senior management, particularly the CEO, often has a view of the organization's culture that is based more on hope than a view grounded in objective fact. This paper will explore some of the problems associated with understanding the reality of an organization's culture. It will also focus on the role of the leader in creating or maintaining this culture. Finally, it will discuss the perils of confronting the leader with an assessment of the organization that flies in the face of his/her preconceptions. Imagine you were asked to describe your organization to an outsider. How would you answer the following questions? o What 10 words would you use to describe...

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