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Food Standards Agency Traffic Light System
Member rating: No Rating | Words: 10000 | Submitted: Wed Mar 19 2008
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UK consumers' intentions to purchase healthy food products, using the Food Standards Agency Traffic Light System, compared to the Guideline Daily Amounts (GDA) system. Gurpreet Gahunia Bsc (Honours) Food Marketing and Business Economics Year 3 Undergraduate Finalist The University of Reading Individual Project Report, April 2008 Word Count: Abstract WRITE AT THE END OF THE PROJECT- GIVE AN OVEVIEW OF WHAT I HAVE LEARNT AND WHA THE STUDY SHOWS!! This dissertation investigates UK consumers' intentions to purchase healthy food products, using the Food Standards Agency (FSA) Traffic Light System (TLS), in relation to Icek Aizen's Theory of Planned Behaviour. It is an investigation into the implications the Traffic Light labelling System (TLS) has on consumers when making decisions about food. Does the system aid consumers in making healthier choices? I will concentrate on the theory of Consumer Behaviour. The main aim of the dissertation is to identify consumers' perception of the TLS when making informed choices about food products and...
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