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Global Outdoor Leisure Industry Individual country Analysis Estonia For this report I am investigating Estonia I am going to look at whether the country is suitable from a UK perspective to host a watersports centre. To research this I first need to find out what the UK consumer wants. For this I need to research existing watersports centres. I am going to look at Sunsail centres and whether it is viable to set up another Sunsail club in Estonia. Sunsail is a UK based company owned by First Choice. "First Choice originated in 1973 as Owners Abroad plc, the company restructured and rebranded as First Choice Holidays in 1994 and is now the third largest in the UK and it currently operates in 13 countries worldwide. Over the last few years First Choice has made a number of structural changes, strengthened by a new corporate brand identity. In 2004, the travel group restructured...

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