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Research Methods.
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| Submitted: Tue Jan 13 2004
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Introduction There are basically two main research methodologies available to tourism researchers, which include: Qualitative Research and Quantitative Research. Firstly, definitions of these methods will be presented. Then, similarities and differences of the qualitative and quantitative research will be identified. Next, their usual distinctions will be discussed in different perspectives, which will be summed up by the implications of the two major researches and conclusion. Part 1: Definition of the Research Methods To begin with, let us define what is qualitative and quantitative research as to ease the understanding of the forthcoming discussions. Although there are dissimilar definitions by different writers, I have summarized the main points as the followings: Qualitative Research is commonly not concerned with numbers and entails gathering a great deal of information about a small number of people. The information collected is normally not presentable in numerical form and it is used to understand human's behaviour and...
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