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Interview and survey: an evaluation and contrast of these two approaches to data collection In this essay I shall be evaluating and contrasting the interview and survey approach to data collection
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Interview and survey: an evaluation and contrast of these two approaches to data collection In this essay I shall be evaluating and contrasting the interview and survey approach to data collection. I shall describe each method and the circumstances in which they would be used, and look at the strengths and weakness of each method by referring to two examples of research where each method has been utilised. Interviews and surveys can take many forms and the research approach will often determine which type is used. Some researchers such as Fontana and Frey (1994) view a survey as just another form of interview, where interviews fall into three main categories; structured, semi-structured and unstructured, of which the structured is type is a survey interview. For the purpose of this essay, I shall be treating a structured interview as a survey and the semi and unstructured as interviews. A survey is where a...
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