Logged out
Access All our Essays in an Instant
Swap your work for FREE access, or pay £4.99 for instant access
What sampling problems might you have conducting an opinion poll?
Member rating: No Rating | Words: | Submitted: Tue Jun 20 2006
Page Preview
On the left is an image preview of every page of this document, and below are the first 150 words with formatting removed:
What sampling problems might you have conducting an opinion poll? The first know example of an opinion poll dates back to 1824 by the publication Harrisburg Pennsylvanian, which aimed to predict the outcome of the forthcoming Presidential election between John Adams and Andrew Jackson. However it was conducted in a particularly crude and unscientific manor. In modern times opinion polls are far more complex in their search for the best i.e. most accurate results. Accuracy in any opinion poll, no matter what the subject is the cornerstone. However having an opinion poll that is completely accurate is very problematic. Failing to take certain factors into account can lead to a catastrophically inaccurate poll. The most prominent example is this would be the Literary Digest's 1936 opinion poll for the results of that year's Presidential election. The Literary Digest conducted the first real nationwide opinion polls in 1916, sending out millions of...
Get instant access
- Instant, unlimited access to our documents in full
- Swap your work for free access, or pay £4.99
- To see the full version of this document and 149,979 others
