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Describe and discuss the structure of attitudes and how attitudes are acquired.
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Describe and discuss the structure of attitudes and how attitudes are acquired. Colin Crumpler, 191318, 8/12/02 One of the most discussed and central topics of social psychology is the subject of attitude. Attitudes are in play all the time throughout our lives and have an impact on our perception, thinking and behavior. Many definitions of attitude have been used, however a good one for defining attitude is as follows: 'An attitude is a psychological tendency that is expressed by evaluating a particular entity with some degree of favor or disfavor' (Eagly & Chaiken, 1998). Firstly the structure of the attitude will be discussed with reference to the components of attitudes and then onto the structure of attitudes. The causes of attitudes will then be looked into, discussing the areas of cognitive information, direct experience, conditioning and biological influences. Two explanations for the structure of attitudes are the one-component model and the two-component model....
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