The marketing research process.

... Part-one Marketing Group Project brief * Introduction Marketing research is very important for an organization in terms of satisfying consumers, obtaining more market share and achieving profit maximization. Especially, when an organization breaks into an industry as a new entrant, marketing research is vital for it (related to our group project). Before establishing detailed policies to survive and make profit, firms and organizations must obtain enough relevant information about their segmented market and targeted customers. How to collect this sort of information effectively, correctly and efficiently? Marketing research plays a considerably important role in this term. There are 4 main steps in the whole marketing research process. Firstly, problem and research objectives should be defined clearly; secondly, effective research plan for collecting information should be developed properly; thirdly, final plans for collecting and analyzing need to be implemented carefully; finally, research findings should be interpreted and reported carefully and objectively. Throughout

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