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Barilla Distribution Design Systems Essentially, Barilla is using a mixed warehouse strategy by distributing products to two centralized distribution centers (CDCs) and 18 Barilla owned warehouses. From this point the CDCs are distributing Barilla products into the supermarkets' distribution system known as Grande Distribuzione (GD) or the independent's system known as Distribuzione Organizzata (DO). The 18 Barilla owned depots are primarily shipping products to small independent grocers. The distributor system and its processes pose a major threat to the successful implementation of the JITD program. From Barilla's perspective, the fluctuations in demand are causing serious constraints with manufacturing and logistics. Due to the time sensitivity of manufacturing the pastas, Barilla is not able to respond quickly enough to these fluctuations. Maintaining a buffer inventory isn't an optimal choice either because of the extreme costs involved with storing the excess inventory. Even the views within Barilla are conflicting as the manufacturing personnel...

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