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Describe the effects the use of data mining would have upon organisations such as those described here- is this an example of strategic use of information technologies?
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Information Technology Group Assignment 1 Mining Data for Profits 1 - Describe the effects the use of data mining would have upon organisations such as those described here- is this an example of strategic use of information technologies? Data mining proves to be a very flexible tool that is used across a wide range of businesses. From huge multi-billion dollar credit card companies focusing on a global customer base to small individual firms with a desire to better respond to their customer's needs and wants. Data mining is the obtaining of massive quantities of data about consumers, analysing it, and then tailoring marketing aims around the data to specifically meet customer needs. Though this may seem like a logical process for correctly identifying customer wants, the role of data mining enters businesses of today into a completely new concept of marketing as we know it. Before data mining firms would mass market consumers...
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