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Are Your Offline and Online Campaigns Co-ordinated?  

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Are Your Offline and Online Campaigns Co-ordinated? Many people seem to be scared of emarketing. Often the reason for this is that they don't where to start. Are you one of them? If so, are you aware that you're losing out? At least one of your competitors is gaining the edge while you sit around wondering what you should do. But if you have a website, and include the address in your marketing campaigns then, believe it or not, you're doing emarketing. Find that scary? I hope not! After all it was quite easy to include it in all your campaigns! But there's more to it then that. If you are including your email address then people are going to visit your website. Just as you tell people to call a 1800 number you are inviting them to your website. But are your offline and online campaigns co-ordinated? Your prospects will expect...

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