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‘In attempting to understand the making of meanings in contemporary media cultures, should our focus be on forms of representation in media output or on practices of media use in day-to-day life?’
Member rating: No Rating | Words: 5079 | Submitted: Sun May 04 2008
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'In attempting to understand the making of meanings in contemporary media cultures, should our focus be on forms of representation in media output or on practices of media use in day-to-day life?' The understanding of the makers of meanings in contemporary media cultures is a common, albeit complex and omnipresent key debate in contemporary media studies. The areas for concern in addressing this question are firstly the media industries and their forms of representation and output, and secondly how people use those forms of output in everyday social situations. The focus on these two key sites works to discover which area is primarily, and to what extent, responsible for making meaning in media cultures. The answer however is not so clear cut. The concern based around understanding the processes of encoding and decoding media messages is crucial, as echoed by authors such as Eldridge (1993) and Hesmondhalgh (2006). Early work forged...
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