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Why is it important to study the media, rather then simply consume it?  

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Student name: Yun-Ting Wong (Waldo) Student ID: 1902226 Course: COM 1010 Media Studies Why is it important to study the media, rather then simply consume it? 'What is media?' lecturer Daniel Black brought out this question as the introduction for the course, Media Study. 'What is Media?' it looks like a very simple topic to discuss and understand, but through the way for preparing this assignment, Media is not that simple and easy. It carries lots of theory, different ways for application, and, a lot more. "Understanding the media has never been simple, and it is becoming more difficult every day" (Turner, and Cunninigbam, 2002: xvii). Media consist everywhere in the living world. As a normal habit for all the human being, it is quite easy to contact or connect to the Media. Newspaper while having breakfast, advertise along the highway, sales catalog in the mail box, TV program while having dinner. Remember, these...

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