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What do you understand by the term Public Service Broadcasting, and what future do you feel it has within the rapidly changing world of British broadcasting?
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Amy Best Media Analysis 2 Andy Willis What do you understand by the term Public Service Broadcasting, and what future do you feel it has within the rapidly changing world of British broadcasting? Public Service Broadcasting has greatly influenced the development of British Television. It is extremely difficult however, to give a clear definition of the concept as it has been perceived in many different ways both criticized and praised. The term has also undergone some significant changes since it's original relation to the development of the BBC. Many theorists have recognised the difficulty and problems with regards to definition and interpretation of public service broadcasting, Paddy Scannell (1990) argues that we must essentially distinguish between "public service as a responsibility delegated to broadcasting authorities by the state, and the manner in which the broadcasting authorities have interpreted that responsibility and tried to discharge it." Public service broadcasting, as mentioned before, is portrayed and...
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