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UK Media Markets It is an expanding and lucrative media market in today's society, where media takes advantage of the choices it can give. Media is different from other industries its competitive framework has a purpose - it guarantees proper competition in the economic cycle and also sustains the well being of society through the range of information made available. Competition is the driving force for diversity. Ofcom - (the Office of Communications) is built to end years of confusion for viewers surrounding broadcast regulations, which had been run by five different watchdogs. The new watchdog will be one giant organisation replacing all five, and it is hoped should help lift the weight off the shoulders of all the other combined watchdogs. The five watchdogs they will be replacing include Broadcasting Standards Commission, Independent Television Commission, Radio Authority Office of Telecommunications and Radiocommunications Agency. This has been debated by some saying...

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