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The Media to give the Dictionary definition is "A Generic term used to indicate systems or vehicles used for the transmission of information and entertainment such as Television, Radio, Videotape, Newspapers and Magazines, Hoardings etc.
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The Media to give the Dictionary definition is "A Generic term used to indicate systems or vehicles used for the transmission of information and entertainment such as Television, Radio, Videotape, Newspapers and Magazines, Hoardings etc. Of these the ubiquitous Television, Radio and Newspapers are generally classed as Mass Media". The Media is the means of communicating Information, Entertainment and Messages to an audience. The term Mass Media only means that it has the potential of reaching a mass audience. This means of communicating, or the systems or vehicles, can come in a large number of different forms, News Broadcasts, Political announcements, Factual information such as documentaries, entertainment programmes or features, advertisements for products or services, Travel announcements etc. The list is endless. In defining the Media today it is hard not to talk of the Mass Media. This is due in part to the technological advances in Computers in general...
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