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Soap opera, an important television genre.
Member rating: No Rating | Words: | Submitted: Mon Jun 19 2006
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SOAP OPERA , an important television genre Much has been written about the issue of how soap operas have taken an important role in our society and how they have influenced its viewers. Nowadays, the soap opera is an important television genre that was born in 1930s in America as a radio serial sponsored by the giant soap powder manufacturers like Proctor and Gamble. They created this kind of radio programmes to attract women listeners and their objectives were to advertise and sell their products. The effectiveness of the sponsorship of daytime radio programmes for women and the commercial interests to the advertisers had a beneficial effect to develop soap operas. It was the beginning of a type of radio programme that have evolved to a major television genre. It was in 1960s when soap operas emerged as a new type of television programme and along more than 40 years it...
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