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Soap Opera EastEnders is one of Britain's most successful television soap operas. First shown on BBC1 in 1985, it enjoys regular half hour primetime viewing slots
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Soap Opera EastEnders is one of Britain's most successful television soap operas. First shown on BBC1 in 1985, it enjoys regular half hour primetime viewing slots, originally twice and more recently three times a week, repeated in an omnibus edition at the weekend. Within eight months of its launch it reached the number one spot in the ratings and has almost consistently remained amongst the top five programmes ever since (average viewing figures per episode are around 16 million). A brief dip in audience numbers in the Summer of 1983 prompted a rescheduling masterstroke by the then BBC1 controller, Michael Grade, in order to avoid the clash with ITV's more established soap, Emmerdale Farm. The brainchild of producer, Julia Smith, and script editor, Tony Holland, EastEnders is significant in terms of both the survival of the BBC and the history of British popular television drama. In the increasingly competitive struggle...
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