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Public Broadcasting: The Non-Commercial Alternative Maggie McDonald Jessica Morse Trudy Loper Corey Sherbino The Corporation of Public Broadcasting and Programming Issues Public Broadcasting is excellence in the community. It organizes volunteers to help serve their communities. Local stations reach beyond their world of regularity and programming to assist the community in addressing matters such as violence and literacy. General audience programming, rich in culture and information, help stimulate life long learning. Public broadcasters bring to their communities programs that help bridge the gap in America between different racial and ethnic groups. Founded by Congress in 1967, the Corporation of Public Broadcasting (CPB) is a private non-profit organization that promotes public telecommunications services. The mission of the CPB is to facilitate the development of and ensure universal access to non-commercial high-quality programming. The organization tries to provide programs and services that inform, enlighten and enrich the public. Another mission of the CPB is to address the needs...

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