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Media Institutions And Society - Is public service broadcasting an obsolete idea?
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Media Institutions And Society - Is public service broadcasting an obsolete idea? It is hard to try and define the term public service broadcasting but it can be loosely termed to 'inform, educate and entertain.' This is what the Lord Reith, the first Director General of the British Broadcasting Corporation (BBC), intended to do in Great Britain. 'The concept of public broadcasting, in Reith's mind had...an idea of a broadcasting role in the formation of an informed and reasoned public opinion as an essential part of the political process.' (Public Service: The History of a Concept - Paddy Scannell) As can be seen by that statement, Reith saw television just more than as a form of entertainment or past time, he considered it to be a powerful and important tool to help and educate people. And it seems it has been doing this every since the very start but due to...
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