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Has the Presence of commercially driven broadcasting in Britain necessarily lead to a "dumbing down" of programming content?
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| Submitted: Wed Apr 07 2004
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Has the Presence of commercially driven broadcasting in Britain necessarily lead to a "dumbing down" of programming content? There has been much debate about what effect commercially driven broadcasting in Britain is having on programming content. Reith warned those involved in the television business that by allowing commercially driven broadcasting to rise, would lead to deterioration of programming content. But what did he mean by this? Well, he referred to beginning of domination of television content by advertisers and private owners, who would use this new medium as it was in the 1920's as a weapon of self promotion, helping to deter content, as entertainment programming would rule the programming schedule, and effectively produce mass cheap products for the public. Reith also felt that by commercialising television, audiences would be segregated and the myth of 'making the nation one man' (Curran et al, impacts and influences, ch7) would look distant...
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