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Evaluate the influences of the mass media on our lifestyles today using two sociological perspectives
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TRACY THORNTHWAITE Evaluate the influences of the mass media on our lifestyles today using two sociological perspectives. The mass media has a massive influence on our lifestyles today. Although there are a number of ways to define the mass media, one is that there is a 'physical distance' between those communicating. This can include past forms of communication such as drums, town criers and smoke signals. However the explosion of the 'technical age' in the late twentieth century has revolutionized the mass media today, bringing it to the masses through television, radio, newspapers and the internet to name but a few, giving limitless choices to the population. The pluralist theory of the mass media is that we are free to watch or read what we want. The media reflects what the public want, and reacts to the demand of the public. If someone is not interested in the mainstream view points, there will be...
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