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Disney and the BBC - Media institutions often determine what way the audience interprets the meaning.
Member rating: No Rating | Words: | Submitted: Fri Mar 19 2004
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Media institutions often determine what way the audience interprets the meaning. The domination of big institutions like Disney and the BBC in their respective markets is often met with resentment from their competitors. The BBC has clashed often with governments over what is acceptable broadcasting most recently over Andrew Gilligan's claim that the government 'sexed up' the dossier presented to the house of commons as a vindication for war. Disney is one of the biggest media corporations in the world. It's estimated value is put at $23 billion. Disney does not make this fortune solely from characters like Donald, Mickey and Goofy but from the diverse range of markets it has entered into. Disney is however expected both by consumers and Disney shareholders to stand for the traditional family values, which are seen in Disney films. Disney's business interests include Miramax films as well as other film houses and television...
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