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Can there be a sociology of popular television? 'If the Judaic God had created a world as an advanced industrial civilization from scratch (s)he would probably have spent the seventh day in front of the television set' (McGuigan, 1992: 129) Quotes such as this go some way to illustrating the dominance and intrinsic nature of television in our modern lives. Indeed, Gell's (1986; cited in Morley, 1992) account of Sri Lankan fisherman who, at great cost, purchase television sets to be displayed as status symbols [despite the lack of an electricity supply] show the dominance of the television in our everyday lives. Furniture arrangements and seating orientations in households around the world will never again be the same. Our question is whether or not the phenomenon of television can be studied through sociological discipline in order to understand its effects on society. This essay will look at attempts by...

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