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British Public Service Broadcasting at the Crossroads --with Reference to the BBC Introduction In recent years, a vital element of democracy - public service broadcasting - has been faced with declining budgets, audience fragmentation and debate over its actual role in a multichannel environment. Even so, 'public service broadcasting' remains a significant aspect of the British broadcasting landscape to a minor extent. This article traces British public service broadcasting back to its origins and its root principles; clarifies the nature and role of public service broadcasting in a democratic society, and discusses solutions for its future sustainability (with reference to the BBC). Definition and role of public service broadcasting There is no standard definition of what public service broadcasting exactly comprises, although a number of official bodies have attempted to pick out the key characteristics. According to the Broadcasting Research Unit, its key goals or hallmarks may be outlined under eight headings: ·Geographic universality-everyone should...

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