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Analytical Viewing Log - My viewing log is based on the programming for Monday 11th March on BBC1 and ITV1 between 17:00 and 00:00.  

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TV Genres - Analytical Viewing Log * My viewing log is based on the programming for Monday 11th March on BBC1 and ITV1 between 17:00 and 00:00. I decided to split the night into three 'zones'. Early evening (17:00 - 19:00) prime time (19:00 - 21:00) and post watershed (21:00 onwards) see appendix 1. The reason for this is that these are distinct periods with distinct audiences. It is not possible to compare Blue Peter at 17:00 with Film 2002 at 23:00, as the target audience will be completely different. Looking at the first two programmes in the early evening slot shows a difference in the strategies of the channels. At 17:00 BBC shows Blue Peter, whilst ITV broadcasts a repeat of Airline. Two very different programmes aimed at different audiences. ITV chooses 17:00 to start leaving it's child audience and start concentrating on the adult population. The programme before Airline was 'My...

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