An analysis of the Sitcom, Will and Grace.
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Language and the Media: Broadcasting. An analysis of the Sitcom, Will and Grace. The television boom in the 1950's was meant to abide by the Rethian ethos to inform, educate and entertain. However, audiences claimed television was dull. To attract large audiences, especially younger viewers, ITV introduced new kinds of programming including situation comedies (sitcoms) such as Abigail and Roger in Atletico Partick (1956). However, it was the American sitcoms that proved most popular on UK television as, "American upper-class standards are seen as desirable." Scollon (1998:56). The rise of commercial television did generate criticism of what was perceived to be a lowering of cultural standards and an excessive reliance on imported American programmes. To analyse sitcoms, I adopted a qualitative approach and did a close conversational analysis (CA) and the representations of the characters in "Will and Grace." This US Emmy award winning comedy started in 1998 and quickly followed the international success...

