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Evaluate the contribution of advertising to brand development This essay will attempt to evaluate the contribution that advertising has on brand development. It will firstly do this by explaining what a brand is, and how the development of a brand starts with the different process of advertising. It will highlight the different forms of advertising mechanisms such as promotion, public relations and direct marketing, companies use to communicate the value of the brand by using different forms of advertising to reinforce brand associations for their consumers everyday needs and export a certain lifestyle. I will also consider how in order to understand the context and the roles of brands it is also important to clarify consumers buying behaviour with the rise of new technology with the, emergence of new media and interactive technology like video TV available on mobile phones, sms txt message, the world wide web has given rise to the...

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