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To what extent has the support of the Sun newspaper been crutial to success in British general elections since 1992?
Member rating: No Rating | Words: | Submitted: Mon Jun 19 2006
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ALAN RODEN JOURNALISM AND GOVERNMENT ROBERT BEVERIDGE MAY 2004 TO WHAT EXTENT HAS THE SUPPORT OF THE SUN NEWSPAPER BEEN CRUCIAL TO SUCCESS IN BRITISH GENERAL ELECTIONS SINCE 1992? Ever since Burke characterised the press as a Fourth Estate more important than the Three Estates in Parliament, the power of the press, and especially its political power, has been debated. From the Zinoviev Letter of 1924 to the present day, newspapers have been accused of having swung the results of elections, none more so than the Sun. The day after the Conservative Party's general election victory of April 1992, the Sun's front-page headline declared: "It's the Sun wot won it." Since then, psephologists have closely examined the newspaper's arrogant self-proclamation and its impact upon the subsequent elections in 1997 and 2001. No political party in over thirty years has won a general election while facing concerted personal opposition from the Sun. Media tycoon Rupert Murdoch,...
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