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To what extent is the 'rise and fall' narrative an adequate one in examining the key themes of the popular press over the last century? "Once upon a time, according to this recurring tale, arguments were expounded at length and listened to. Once upon a time the public meeting, the serious newspaper...was a model for public discourse...the golden age beckons tantalizingly, a generation ago." (Tulloch, handout, 134) In the last hundred years the popular press has been born again. World wars, media conglomeration, advertising and technology have transformed newspapers more in one century than any since the creation of the press. Debate rages amongst academics and the public as to whether these transformations have been the downfall of journalism or the means to a prosperous future. The rise and fall narrative is just one of many that has attempted to make sense of tremendous change. It suggests that there was once a...

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