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This paper provides a written analysis on the marketing strategies used by the local traveling magazine - "Hong Kong Discovery" of how it uses marketing and promotional tools to survive in the competitive magazine world.
Member rating: No Rating | Words: | Submitted: Fri Jan 28 2005
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Marketing and promotion ass 1 Table of Contents 1. Introduction P. 3 2. Company Background P. 4 2.1 Magazine Background 2.2 Goals and Objectives 2.3 Target Market 3. Marketing Mix P. 7 3.1 Product 3.2 Price 3.3 Place 3.4 Promotion 3.5 Strategies and Tactics 4. Situation Analysis P. 15 4.1 SWOT Analysis 4.2 PEST Analysis 4.3 Competitor Analysis 5. Conclusion 6. References 7. Appendix 1. Introduction This paper provides a written analysis on the marketing strategies used by the local traveling magazine - "Hong Kong Discovery" of how it uses marketing and promotional tools to survive in the competitive magazine world. This is the only commercialized magazine concerning hiking and natural environment in Hong Kong, as it is new and unique with less interested groups comparing with magazines of other genre, therefore, marketing strategies are especially important for them, in order to attract consumers attention, and many of the promotional tools it use is much...
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