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This essay seeks to investigate how women's magazines, which are published in the twenty-first century, extend and maintain notions of femininity.
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Media and Power Assignment .1. This essay seeks to investigate how women's magazines, which are published in the twenty-first century, extend and maintain notions of femininity. Namely how the key concepts of Gramsci concept of Hegemony help us to understand the make-up of woman's glossy magazines and by briefly studying a current magazine to view the editorial content. Gramsci's concept of hegemony can be defined as power held by a ruling class over society, meaning its political, intellectual and moral authority or leadership must be predominant. For Gramsci hegemony means rule by consent, rule by moral and intellectual authority or leadership (Gramsci, 1989). In Britain there are hundreds of glossy magazine's trying to attract a particular segment of the market, whether they be aimed at women, teenage girls, or men. In 2001 the top 10 women's magazines in Britain were Cosmopolitan, Glamour, Good House Keeping, Marie Claire, Prima, New Woman, Company, Women...
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