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The biggest difference between cultural industries or the media and other industries, is that while conventional industries produce goods that are tangible, media industries produce goods that are both tangible as well as intangible.  

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The biggest difference between cultural industries or the media and other industries, is that while conventional industries produce goods that are tangible, media industries produce goods that are both tangible as well as intangible. Media industries can be seen as providing food for thought. Many common features are found in both industries. The idea of consumption changes from merely buying goods to choosing goods that gives us identity. The media provides these goods. Both media as well as conventional industries are primarily concerned with the consumer. Supply and demand is a vital factor in both industries. If there were no demand for a commodity like orange juice, then production of that commodity would diminish. Similarly, if there were no demand for a particular newspaper, the newspapers circulation would diminish and be terminated. Both industries are beginning to see a high level of both vertical, as well as horizontal integration. With regards...

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