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Strategic Assessment - Wealth Creator Magazine (WCM) Company Profile: An Australian business investment magazine that publishes article pertaining to financial success and investment strategies. Corporate Purpose: To increase magazine circulation and achieve rapid growth in a declining magazine category. Business Model: WCM's distinctive competencies lie within its team of personnel who are all extremely motivated individuals like the magazine target market; and are dedicated to the success of the magazine. The company focuses on having experienced column staff who are not journalists, but successful business men and women. It has a competitive advantage over other publications in that it is published bimonthly and therefore ensuring the content quality. In addition, it is supported by other Wealth Creator products such as Wealth Net, the largest wealth and business club in Australia, and Wealth Creator Radio.1 The magazine generates value to customers by empowering readers with the skills, tools and motivation to become wealthy. They...

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