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Reading Media Texts Assignment One Semiological Analysis Advertisements are created to sell a particular product. Those come across an advert could find the product appealing and immediately go out and buy it, or quickly skim over the page taking no notice at all. However, in this course, we have to do more than simply skim over media texts. Through studies we know adverts are culturally constructed in ways to provide meaning to the reader. These meanings are often a result of semiotics, which comes from the Greek word semeion, which means sign. This essay will be analysing the use of semiotics in advertisements and their associated meanings. The advertisement for a Venus shaver from Gillette was taken from the February 2004 issue of Cosmopolitan. Cosmopolitan is read predominantly by females and therefore the major target audience for this magazine are young aspiring women from the ages over 18, anywhere to 30-year-old women. The...

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