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S.E.A.R.C.Hing has been used in order to uncover social differences between different groups in society. Each letter stands for the different categories in which individuals may be socially advantages and disadvantaged.
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Reading Media Texts: Journal Activities Week Two March 7th 2004 S.E.A.R.C.Hing has been used in order to uncover social differences between different groups in society. Each letter stands for the different categories in which individuals may be socially advantages and disadvantaged. S stands for Sex In society men are usually at an advantage to women. Men get all the powerful jobs, which means they earn more money to buy more possessions to show- off their social status. However, in the media, women are becoming a lot more powerful. Decades ago women were in the media purely to promote products such as household items. A popular one was an appliance such as the washing machine or vacuum cleaner. Women were portrayed in the media as housewives either cooking dinner for their husbands or cleaning the house. I got an example for the Internet. It is an advertisement from a woman's magazine in the 1960's. It...
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