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RACISM IN THE MEDIA Introduction Mainstream media across the world have been accused of 'virtually whitewashing' the airwaves. Many ethnic minority groups claim to experience hostility, marginalisation and discrimination regularly from many media institutions. There is an endless struggle for minorities to gain professional access to the media, as the monochromatic view of black people as scrounging immigrants, dysfunctional families, drug-dealing thugs and pimps fails to go away. Factors such as state-ownership, Trans-National Corporations and major advertisers have transformed the creative sphere of the media into a capitalistic, profit-obsessed empire, and view the role of the ethnic minority as a hindrance to ratings and the status quo themselves. Commercialism and capitalistic structures are taking over the media's promise to be creative and democratic. Racism in the media is not a process of name-calling or stone throwing, but it is a noticeable lack of ethnic minorities participating in the media and...

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