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Print Media Analysis of 'Zoo' Magazine.
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| Submitted: Mon Jun 19 2006
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Print Media Analysis of 'Zoo' Magazine 'Zoo Weekly' magazine was first published in January 2004, around about the same time as it's rival, 'Nuts'. These two magazines saw the introduction of the weekly 'lad's mag', as opposed to the monthly magazines, such as FHM and Loaded. It is competitively priced as opposed to the monthly's, costing only £1.20 as opposed to Loaded for example, which costs £3.20. "They're normal blokes who mostly read a red top paper and probably a men's monthly from time to time. They drink beer, go to the pub, and watch football. They are relatively high spender's vs retail indexes in clothes, media, and home electronics" ("Zoo Weekly" portfolio on HYPERLINK "http://www.emapadvertising.com" www.emapadvertising.com) Zoo's readership is ABC1C2 16-30 year old men, with a median age of 24. The content of the magazine reflects this. A news section covers topics of news for men with an interesting spin and...
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